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Urban
Urban
Creation of: 724
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| Urban – Our Creation of 724 Clean, luminous, and effortlessly sophisticated — Urban captures the fresh, musky-floral spirit of 724 by Maison Francis Kurkdjian, reimagined with our own signature balance of crisp clarity and soft warmth. It opens with sparkling bergamot and effervescent aldehydes, giving an invigorating burst that feels like a breath of fresh air in a bustling city. The heart unfolds into an airy bouquet of Egyptian jasmine, sweet pea, and mock orange, creating a delicate floral core that’s both uplifting and luminous. Finally, the base of sandalwood and white musk gives a comforting, smooth finish that lingers like a soft, clean embrace. Fragrance Pyramid: Top Notes: Bergamot, Aldehydes Middle (Heart) Notes: Egyptian Jasmine, Sweet Pea, Mock Orange Base Notes: Sandalwood, White Musk Urban is crafted for those who love fresh, radiant fragrances with a clean floral heart and a cozy musky finish — a scent that feels like modern elegance in motion. |
How to Wear Your Fragrance
Step 01
Apply on Pulse Points
Spray your fragrance on key pulse points such as the wrists, neck, and behind the ears. These areas naturally emit heat, helping to diffuse the scent throughout the day for a more noticeable and long-lasting presence.
Step 02
Let It Settle Naturally
Allow the fragrance to dry on your skin without rubbing. This preserves the integrity of the scent’s composition, allowing the top, middle, and base notes to develop properly and reveal their full character over time.
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